Customer discovery for builders

Find people who need exactly what you built.

Needfind analyzes your product and searches Reddit and Hacker News for people actively looking for solutions like yours. See the actual threads as proof. Find your customers before they find your competitors.

Reddit
Hacker News
Twitter/X Coming soon
YouTube Coming soon
01

Paste your product URL

We analyze what you built, who it's for, and what pain it solves.

02

Find opportunities

View ranked leads with actual threads as proof of buying intent.

03

Reach out with context

Get draft messages tailored to each conversation.

See it in action

Your customers are already asking for you

We search Reddit and Hacker News to find people looking for exactly what you built.

High Intent 9/10 intent

Looking for invoice automation tool

"Is there a tool that automatically sends invoice reminders? Tired of chasing payments manually" - r/smallbusiness (89 upvotes)
"Same problem here. Would pay for something that just handles this" - reply (34 upvotes)
Competitor Pain 8/10 intent

Frustrated with QuickBooks complexity

"QuickBooks is overkill for my freelance work. Need something simpler" - Hacker News (156 points)
!

Key Insight

Found 23 threads this week where people ask for simpler invoicing tools.

Contextual outreach draft

"I built exactly this after having the same frustration. My tool sends automatic reminders at intervals you set, and integrates with Stripe/PayPal so you can see payment status. Happy to give you early access if you want to try it - no strings attached."

Helpful tone Not salesy Reddit-appropriate

Drafted from the actual conversation context, not a generic template.

The problem

Distribution is harder than building.

You shipped something great. Now you're waiting for customers to find you. But they're out there right now, asking for exactly what you built - and finding your competitors instead.

People are asking for you

Right now, someone on Reddit is asking 'Is there a tool that does X?' - and X is exactly what you built.

Product Hunt isn't enough

One launch day, then silence. You need continuous customer discovery, not a one-time event.

Communities are goldmines

Reddit, HN, Twitter - full of people with problems you solve. But who has time to monitor them all?

Context beats cold outreach

Responding to someone's actual pain point converts 10x better than generic DMs.

The solution

Customer discovery on autopilot.

Needfind searches Reddit and Hacker News to find people looking for what you built. You get ranked opportunities with the actual threads as proof.

100s of

Threads analyzed

5-10 ranked

Opportunities found

100% backed

By real quotes

How it works

From product URL to qualified opportunities

1

Paste your product URL

Needfind analyzes your website to understand what you built, who it's for, and what pain it solves. No manual input needed.

2

Find people who need you

AI searches Reddit and Hacker News for high-intent signals: people asking for solutions, complaining about competitors, or describing your exact use case. You see the actual threads as proof.

3

Reach out with context

Get draft messages tailored to each conversation. Respond helpfully to real pain points instead of cold pitching. Convert strangers into customers.

Features

Customer discovery that actually works

Product Analysis

AI understands your product from your website - what it does, who it's for, what pain it solves.

Intent Scoring

Opportunities ranked by buying intent. Focus on people ready to pay.

Evidence-Based

See the actual threads as proof. No guessing - real quotes from real people.

Reddit Search

Finds relevant discussions, pain points, and competitor complaints across subreddits.

Hacker News Search

Discovers Show HN discussions, Ask HN questions, and technical pain points.

Outreach Drafts

Get contextual message drafts that feel helpful, not spammy.

Built for

Builders who want customers, not just users

Indie Hackers

You shipped. Now find your first paying customers without spamming forums. Reach people who are already looking for you.

SaaS Founders

Find people hitting the exact pain point your product solves. Convert community conversations into qualified leads.

Developer Tool Builders

Discover developers asking about your exact use case on HN and Reddit. Reach them with context, not cold pitches.

Solo Entrepreneurs

No marketing team? No problem. Find where your customers hang out and what language they use to describe their problems.

Pricing

Simple, founder-friendly pricing

Start free. Upgrade when you're ready to scale your customer discovery.

Free

Get started finding customers

$0 /month
  • 3 discoveries per month
  • 1 product tracked
  • Reddit + HN search
  • Basic outreach drafts
  • 7-day archive
Most Popular

Pro

For serious customer discovery

$29 /month

Founding member price (locked forever)

  • Unlimited discoveries
  • 10 products tracked
  • Daily monitoring alerts
  • AI-personalized outreach drafts
  • Priority AI processing
  • Forever archive
  • Competitor mention alerts

Team

For agencies & studios

$79 /month
  • Everything in Pro
  • Unlimited products
  • 5 team members
  • White-label reports
  • API access (coming soon)
🛡️ Find 10 qualified leads in 30 days or full refund

FAQ

Questions

How is this different from social listening tools?

Social listening tracks brand mentions - people talking about YOU. Needfind finds people who need you but don't know you exist yet. We search for pain points, buying intent, and competitor complaints - people ready to become customers.

What is needfinding?

Needfinding is a Stanford d.school methodology for discovering what people actually need. Instead of building and hoping, you find real pain points first. Needfind automates this by searching communities for buying intent signals.

What platforms do you search?

Reddit and Hacker News are fully supported now. Twitter/X and YouTube are coming soon. These are the communities where people actively discuss tools, problems, and solutions.

How does product analysis work?

Paste your website URL and Needfind uses AI to understand what you built, who it's for, and what pain it solves. Then we search for people expressing that exact pain in online communities.

Is my data safe?

Yes. We only analyze your publicly available website. We don't post on your behalf or access any private data. The search results come from public Reddit and HN discussions.

Is it free?

Free to start. Paste your product URL and see who needs what you built, without any upfront cost.

Stop waiting. Start finding.

Paste your product URL and see who needs exactly what you built. Real opportunities with real proof.